Homeowners Using Apps 50% of the Time to Find New Roofs
In any market, mobile optimization matters when homeowners are looking for a new roof.
It’s been the same story for many years. When a homeowner needs a new roof, they sit down at a desk, or open up a laptop, and go to Google. They type in their search terms and press enter. Then, they browse the latest roofing materials, energy efficiency standards and cost estimates. They weigh their options and think about their budget until they find a company that appeals to them.
With mobile phone usage on the rise, that story is about to change. Currently, 50 percent of roofing searches happen on mobile devices. Homeowners are on their phones all the time. Needless to say, this is an enormous profit opportunity for roofing companies big and small.
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